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Evergreen Writing Services®
Well-written
copy is identified by how successful the intended message
is effectively communicated, and verified
by measurable sales results.
Whether it is writing
copy for a direct mail marketing campaign, marketing
communications, or website content --
well-written copy is essential in successfully branding
your company, and conveying a message that
makes sense.
The written
word is a powerful marketing tool that
says so much about you and your business, so you can
be assured that the work created for you will be
written with attention to detail and care.
Advertising and Marketing
Collateral
A part of
recognizing good content is understanding that there
are various methods and styles of writing for particular
projects -- for example, how an annual report is written
is much different from the writing voice used to
create a marketing brochure, direct mail marketing
piece, or a website.
The first and most important step is to identify your target audience,
and then create advertising and marketing collateral that clearly
communicates your message.
When
writing advertising copy, the goal is to capture the
attention of the reader and move them to take action. AIDA is an acronym for attention, interest, desire and action. It is the formula that most
experienced copywriters use when writing
advertising copy. Does it get your attention? ... Does it
create interest? ... Does it create a desire? ... And does
the message provoke you take action?
If any of
these elements are missing, most likely your marketing
piece will not get the type of response you expect.
Website Content Development
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Experts at creating
search engine friendly website copy
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Extensive experience in managing website development
process
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