Evergreen Writing Services®

Well-written copy is identified by how successful the intended message is effectively communicated, and verified by measurable sales results.

Whether it is writing copy for a direct mail marketing campaign, marketing communications, or website content -- well-written copy is essential in successfully branding your company, and conveying a message that makes sense.

The written word is a powerful marketing tool that says so much about you and your business, so you can be assured that the work created for you will be written with attention to detail and care.

Advertising and Marketing Collateral

A part of recognizing good content is understanding that there are various methods and styles of writing for particular projects -- for example, how an annual report is written is much different from the writing voice used to create a marketing brochure, direct mail marketing piece, or a website. The first and most important step is to identify your target audience, and then create advertising and marketing collateral that clearly communicates your message. 

When writing advertising copy, the goal is to capture the attention of the reader and move them to take action. AIDA is an acronym for attention, interest, desire and action. It is the formula that most experienced copywriters use when writing advertising copy. Does it get your attention? ... Does it create interest? ... Does it create a desire? ... And does the message provoke you take action?

If any of these elements are missing, most likely your marketing piece will not get the type of response you expect. 

Website Content Development

• Experts at creating search engine friendly website copy

• Extensive experience in managing website development process