Evergreen Writing Services®

Well-written copy is identified by how successful the intended message is effectively communicated, and verified by measurable sales results.

Whether it is writing copy for a direct mail marketing campaign, marketing communications, or website content -- well-written copy is essential in successfully branding your company, and conveying a message that makes sense.

The written word is a powerful marketing tool that says so much about you and your business, so you can be assured that the work created for you will be written with attention to detail and care.

Advertising and Marketing Collateral

A part of recognizing good content is understanding that there are various methods and styles of writing for particular projects -- for example, how an annual report is written is much different from the writing voice used to create a marketing brochure, direct mail marketing piece, or a website. The first and most important step is to identify your target audience, and then create advertising and marketing collateral that clearly communicates your message. 

When writing advertising copy, the goal is to capture the attention of the reader and move them to take action. AIDA is an acronym for attention, interest, desire and action. It is the formula that most experienced copywriters use when writing advertising copy. Does it get your attention? ... Does it create interest? ... Does it create a desire? ... And does the message provoke you take action?

If any of these elements are missing, most likely your marketing piece will not get the type of response you expect.

Direct Mail

If correctly implemented and managed, a direct mail marketing campaign may be the right solution to help increase your company's exposure and sales. Direct mail copywriting typically falls into two categories -- direct mail copywriting for lead generation purposes, and the other is direct mail copywriting for order generating purposes. During our initial consultation session, we will discuss your goals and identify which direct mail marketing campaign will work best for your needs.

• Write direct mail copy to generate interest

• Identify and attain mailing lists

• Using existing customer list to generate new business

• Database setup and maintenance

• Coordinate mailing of direct mail marketing materials

Online Copywriting 

When writing website copy, it is important to first identify your target audience and then create copy that best reflects your business. To help identify the most popular keywords used in the search engines, a keyword tracking program is used to identify the top keywords and keyword phrases pertaining to your particular industry. From there, those key words are carefully phrased to create search engine friendly web copy that makes sense to the reader.